Mar 17, 2020
In this episode of the Autofocus Podcast, we are with Mark Carson, Customer Service and Quality Director at Renault Middle East.
With over 30 years of experience in the industry, 20 of them at Renault and 13 of them in and around electric mobility, Mark brings the perspective of someone who has been at the forefront of shaping what we consider present and future mobility. In his current role, Mark is responsible for Renault's Customer Experience Program, the customer experience performance delivered by the Dealer Network, and all things Electric Vehicles: Awareness, After-Sales, and Product Compliance.
In the episode, Mark took us on a journey of electrification and electrification in the region. Highlights include how in 2007 Renault went directly into fully electric vehicles, a bold move that skipped the hybrid-trend, how in 2012 the iconic Twizy began appearing in the region even though it wasn't supposed to be available here, and how in 2014 the EV market in Jordan got a massive kickstart.
What was intereting was how Mark connected a lot of dots in the ecosystem: regulation, pricing, awareness, the second hand market, and after sales. He also talked about the importance of partnerships between OEMs and dealers, and how we might go about promoting sustainable energy and mobility in the region.
Mark also shared insights on where Renault plans to go with its electric and clean vehicle portfolio and and how Expo 2020 has the potential to highlight the realities of tomorrow.
For more detailed show notes and video highlights visit amenaauto.org/autofocus